INTERNATIONALBESTSELLERABestBookof2021--BloombergBusinessweek;ABestScienceBookof2021--TheGuardian;ABestScienceBookof2021--FinancialTimes;ABestPhilosophyBookof2021--FiveBooks;ABestBookof2021--TheEconomistAnilSeth’squesttounderstandthebiologicalbasisofconsciousexperienceisoneofthemostexcitingcontributionstotwenty-first-centuryscience.Whatdoesitmeanto“beyou“--thatis,tohaveaspecific,consciousexperienceoftheworldaroundyouandyourselfwithinit?Theremaybenomoreelusiveorfascinatingquestion.Historically,humanityhasconsideredthenatureofconsciousnesstobeaprimarilyspiritualorphilosophicalinquiry,butscientificresearchisnowmappingoutcompellingbiologicaltheoriesandexplanationsforconsciousnessandselfhood.Now,internationallyrenownedneuroscienceprofessor,researcher,andauthorAnilSethisoffersawindowintoourconsciousnessinBEINGYOU:ANewScienceofConsciousness.AnilSethisbothaleadingexpertontheneuroscienceofconsciousnessandoneofmostprominentspokespeopleforthisrelativelynewfieldofscience.Hisradicalargumentisthatwedonotperceivetheworldasitobjectivelyis,butratherthatwearepredictionmachines,constantlyinventingourworldandcorrectingourmistakesbythemicrosecond,andthatwecannowobservethebiologicalmechanismsinthebrainthataccomplishthisprocessofconsciousness.SethhasbeeninterviewedfordocumentariesairedontheBBC,Netflix,andAmazonandpodcastsbySamHarris,RussellBrand,andChrisAnderson,andhis2017TEDTalkonthetopichasbeenviewedover11milliontimes,atestamenttohisuncannyabilitytomakeunimaginablycomplexscienceaccessibleandentertaining.
FINANCIALTIMES FIRST Netflix HISTORICALLY
